The company holds its headquarters in the BNP offices.
Dave Bourgeois and David T.
Bourgeois Learning Objectives Upon successful completion of this chapter, you will be able to: Introduction For over fifty years, computing technology has been a part of business. Organizations Erp systems michael porter spent trillions of dollars on information technologies.
But has all this investment in IT made a difference? Have we seen increases in productivity? Are companies that invest in IT more competitive? In this chapter, we will look at the value IT can bring to an organization and try to answer these questions.
We will begin by highlighting two important works from the past two decades. The various explanations that have been proposed can be grouped into four categories: They also found that the impact of information technology can vary widely between companies.
In this article Carr asserts that as information technology has become more ubiquitous, it has also become less of a differentiator.
Carr goes on to suggest that since IT is essentially a commodity, it should be managed like one: Using the analogy of electricity, Carr describes how a firm should never be the first to try a new technology, thereby letting others take the risks. For IT, providing the best service with minimal downtime is the goal.
As you can imagine, this article caused quite an uproar, especially from IT companies. Many articles were written in defense of IT; many others in support of Carr.
Probably the best thing to come out of the article and subsequent book was that it opened up discussion on the place of IT in a business strategy, and exactly what role IT could play in competitive advantage. It is that question that we want to address in the rest of the this chapter. Competitive Advantage What does it mean when a company has a competitive advantage?
What are the factors that play into it? Creating and Sustaining Superior Performance. A company is said to have a competitive advantage over its rivals when it is able to sustain profits that exceed average for the industry.
According to Porter, there are two primary methods for obtaining competitive advantage: So the question becomes: Value is built through the value chain: Each step in the value chain contributes to the overall value of a product or service.
While the value chain may not be a perfect model for every type of company, it does provide a way to analyze just how a company is producing value. The value chain is made up of two sets of activities: We will briefly examine these activities and discuss how information technology can play a role in creating value by contributing to cost advantage or differentiation advantage, or both.
The primary activities are the functions that directly impact the creation of a product or service. The goal of the primary activities is to add more value than they cost. The primary activities are: Information technology can be used here to make these processes more efficient, such as with supply-chain management systems, which allow the suppliers to manage their own inventory.
From manufacturing to business process management covered in chapter 8information technology can be used to provide more efficient processes and increase innovation through flows of information.
These are the functions required to get the product out to the customer. As with inbound logistics, IT can be used here to improve processes, such as allowing for real-time inventory checks.
IT can also be a delivery mechanism itself. The functions that will entice buyers to purchase the products are part of sales and marketing.
Information technology is used in almost all aspects of this activity. From online advertising to online surveys, IT can be used to innovate product design and reach customers like never before.
The company website can be a sales channel itself.IS Chapter 7 (Enterprise systems) study guide by sivakumarchellamuthu includes 56 questions covering vocabulary, terms and more.
Quizlet flashcards, activities and games help you improve your grades. Porter developed the “five forces” model as a framework for industry analysis. This model can be used to help understand just how competitive an industry is and to analyze its strengths and weaknesses.
It is easiest and most effective to make moving your body a habit. The conclusions were reached after a thirty two (32) week long study and would be published in the journal Steroids.
Nov 03, · Porter's Generic Strategies Michael Porter has argued that a firm's strengths ultimately fall into one of two headings: cost advantage and differentiation. By applying these strengths in either a broad or narrow scope, three generic strategies result: cost leadership, differentiation, focus, and costumer and supplier intimacy.
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research. Cognizant is a multinational corporation that provides IT services, including digital, technology, consulting, and operations services.
It is headquartered in Teaneck, New Jersey, United ph-vs.comant is included in the NASDAQ and the S&P indices. It is also one of the fastest growing Fortune companies.
It was founded as an in-house technology unit of Dun & Bradstreet .